Reporters from Beijing Youth Daily met with Zheng Xiaolong, a director and member of the CPPCC Beijing Municipal Committee, to discuss trends in broadcast and Internet television after the 5th Session of the 12th Chinese People’s Political Consultative Conference National Committee.
Zheng said domestic online series have lower requirements than shows intended for broadcast due to limited oversight by relevant institutions. There are fewer restricted topics and themes, which serves to mislead the public in its core values, he said.
Last year, the government released new rules for the online industry. “Shows developed for online streaming are making more money than broadcast shows,” Zheng said.
Zheng said most of online series cut expenses by copying other scripts instead of commissioning new work. The online version of Jingxiu Weiyang is one obvious example. “The good online required a team efforts to produce. Simply copying another TV series or film won’t guarantee a good product,” he said.
“Many small companies hire superstars to boost their reputation when filming an online series, but this won’t work for long,” Zheng said.
“China has very different standards from foreign markets. I think the quality of our scripts is still low,” he said.
Nevertheless, Zheng said he sees a positive future for online series if the market focuses on producing higher quality content instead of chasing big profits at the outset