The British Embassy in Beijing is on a mission for Beijing’s hearts and bellies with a weeklong, citywide dining event: British Menu Week. The event, which began on Monday, provides an unrivalled platform for China’s businesses and consumers to experience quality British food.
To celebrate the festival, some of the Britain’s culinary leaders will be whipping up limited edition menus designed around the best ingredients the isles have to offer, such as Scottish salmon, succulent pork and unique cheeses from Stilton to Double Gloucester.
From November 2 to 8, top restaurants and chefs will be assigned to create a range of bespoke menus based around British ingredients and recipes. These specially designed menus will both demonstrate the versatility of British ingredients, as chefs build the finest British meat and produce into creative fusion dishes, and showcase great traditional British recipes.
The culinary week is part of the British Embassy’s Food is Great campaign, created to bring a taste of modern British cuisine to China.
“Food is Great marks the most ambitious food and drink campaign run by an embassy in China to date. The UK and China have two of the richest and most diverse culinary traditions in the world, and we feel that with more and more British products finding their way into the Chinese market the time is right to give the Chinese people the opportunity to see what is uniquely great about British cuisine,” said Barbara Woodward, British Ambassador to China.
The lineup of participating restaurants includes Bistrot B, Feast, Jing Yaa Tang, Johnnie Walker House, Mosto, Stuff’d, TRB Bites, The Village Cafe and Vineyard Cafe’s Wudaoying branch.
This launch is only the beginning. The campaign also runs a range of one-off public events including the evening of November 6, when Olly Smith, one of the UK’s most prolific and recognizable drinks columnists, will fly in from London to bring his energy and expertise to prepare a list of British drinks at the Opposite House.
Locations may vary. More information about the menu week is available online at www.gov.uk/world/china.